Current:Home > InvestSkins Game to make return to Thanksgiving week with a modern look -ZenithCapital
Skins Game to make return to Thanksgiving week with a modern look
View
Date:2025-04-12 10:38:07
A modern version of The Skins Game is returning to Thanksgiving week.
Pro Shop, the new golf media company led by “Full Swing” executive producer Chad Mumm, on Thursday announced a deal with the PGA Tour that brings back The Skins Game for the first time since 2008.
It will be held on Black Friday after Thanksgiving in 2025, an example of more collaboration with the PGA Tour to showcase its best players away from the traditional presentation of golf.
Still to be determined are the meat of the details — who’s playing, for how much, and where.
“The Skins Game embodies everything we strive for at Pro Shop — celebrating the rich traditions of golf while creating premium experiences that resonate with today’s modern audience,” Mumm said.
Mumm joined with Mark Olsen of Vox Media, Joe Purzycki of Puck and David Miller from the PGA Tour to launch Pro Shop, a media, commerce and entertainment company geared toward creating golf content that appeals to a younger audience.
Mumm is best known recently for his work with the Netflix docuseries “Full Swing,” now approaching its third season.
Pro Shop raised nearly $20 million this summer from Powerhouse Capital, the PGA Tour and EP Golf Ventures, among others. It also acquired Skratch, a digital and social media network the PGA Tour created about a decade ago to appeal to a younger audience.
The Skins Game was the cornerstone of what once was known as the “silly season” in golf. It began in 1983 with Jack Nicklaus, Arnold Palmer, Tom Watson and Gary Player (Vin Scully was the announcer) and held over Thanksgiving weekend in the California desert.
A “skin” went to the player who won a hole, and each hole was worth money that increased toward the end of the match. Fred Couples became the face of The Skins Game from winning nearly $4.5 million in 11 appearances. He also had the personality that fit the casual contest.
But interest began to wane, even with Tiger Woods making occasional appearances.
The last Skins Game was in 2008. It lost its title sponsor and the 2009 event was canceled. By then, the PGA Tour had gone to a wraparound season with official tournaments being held right up until Thanksgiving.
Pro Shop is partnering with Propagate Content to develop and produce the new Skins Game.
“Reimagining an iconic event like The Skins Game in a retro-modern way that engages today’s sports fans is exactly why the PGA Tour has partnered with Pro Shop,” said Chris Wandell, the senior vice president of media for the PGA Tour. “We look forward to seeing how the newest iteration of the Skins Game unfolds as Pro Shop and Propagate identify cast, format and creative approach.”
___
AP golf: https://apnews.com/hub/golf
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (1329)
Related
- In ‘Nickel Boys,’ striving for a new way to see
- Chrissy Teigen Claps Back After Critic Says She Only Has Kids to Stay Relevant
- Federal appeals court overturns West Virginia transgender sports ban
- Caitlin Clark fever is spreading. Indiana is all-in on the excitement.
- Your Wedding Guests Will Thank You if You Get Married at These All-Inclusive Resorts
- Abortions resume in northern Arizona's 'abortion desert' while 1864 near-total ban looms
- Parts of central US hit by severe storms, while tornadoes strike in Kansas and Iowa
- How Kansas women’s disappearance on a drive to pick up kids led to 4 arrests in Oklahoma
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- First 7 jurors seated in Trump trial as judge warns former president about comments
Ranking
- A Georgia governor’s latest work after politics: a children’s book on his cats ‘Veto’ and ‘Bill’
- Owners of Colorado funeral home where nearly 200 bodies were found charged with COVID fraud
- 2 men exchange gunfire at Flint bus station, leaving 1 in critical condition
- Justice Clarence Thomas absent from Supreme Court arguments Monday with no reason given
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- Connecticut’s top public defender denies misconduct claims as commission debates firing her
- 13-year-old girl killed, 12-year-old boy in custody after shooting at Iowa home
- Ariana Grande’s Grandma Marjorie “Nonna” Grande Just Broke This Record
Recommendation
Judge says Mexican ex-official tried to bribe inmates in a bid for new US drug trial
Carl Erskine, Dodgers legend and human rights icon, dies: 'The best guy I've ever known'
CBS plans 'The Gates,' first new daytime soap in decades, about a wealthy Black family
Changing course, Florida prosecutor suspended by DeSantis to seek reelection
The 401(k) millionaires club keeps growing. We'll tell you how to join.
Duchess Meghan teases first product from American Riviera Orchard lifestyle brand
CBS plans 'The Gates,' first new daytime soap in decades, about a wealthy Black family
Channing Tatum and Jenna Dewan divorce: Former couple battle over 'Magic Mike' rights